"The best elevator pitch doesn't pitch your project.
It pitches the meeting
about your project.
The best elevator pitch is
true, stunning, brief
and it leaves the listener
eager (no, desperate)
to hear the rest of it. It
is not a practiced, polished
turd of prose that pleases
everyone on the board
and your marketing team,
it's a little fractal
of the entire story,
something real."
-- Seth
Godin
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