"Crash diets don't work.
They don't work for losing weight,
they don't work for making sales quota
and they don't work for getting and keeping a job.
The reason they don't work has nothing to do
with what's on the list of things to be done
(or consumed).
No, the reason they don't work
is that they don't change habits,
and habits are where our lives
and careers and bodies are made."
-- Seth Godin
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Seth Godin Week
This week I will explore his marketing
and business wisdom
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Many of us have a love-hate
relationship with habits. We've been told that there are good habits and
bad habits. It also seems that the bad habits are way more fun--or, at
least that is the way it is portrayed on the TV. Heck, it is the fodder
for hundreds of fix it, psychological, and emotionally-oriented shows
with millions of viewers every day of the year. In that, it seems that
we can not get enough of bad habits and the decisions that make them
function.
Then the good habits are the virtues that so many of us
want and dream of and follow guru's for and can't quite seem to get to
fully. It's those dang bad habits that are always coming back to life to
interfere with my progress. . .
It's like the want and need
dilemma where we need something but don't really want it. This is
helpful for the bad habits to keep returning. However, when we want
something and it doesn't really matter that we need it, we find a
reserve of power within ourselves to find a way and this creates good or
better habits to help fulfill the desire. I guess you could say that if
you wanted it bad enough, you would get it. Conversely, when we don't
care that much even though our need is real, complacency rules.
Making
sales quota and losing weight are something we might want so quickly
and maybe even in big chunks, and the reality is that it is the little
bites every day, every meal, that become habitual and cannot be denied
success.
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